{"id":1693,"date":"2019-08-13T10:29:01","date_gmt":"2019-08-13T10:29:01","guid":{"rendered":"https:\/\/www.thegoldenmoon.com\/blog\/?p=1693"},"modified":"2020-05-03T08:38:26","modified_gmt":"2020-05-03T08:38:26","slug":"inside-the-golden-moon-update","status":"publish","type":"post","link":"https:\/\/www.thegoldenmoon.com\/blog\/inside-the-golden-moon-update\/","title":{"rendered":"INSIDE THE GOLDEN MOON: update"},"content":{"rendered":"<h1><a href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1873\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg\" alt=\"\" width=\"1162\" height=\"244\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-600x127.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-768x162.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf.jpg 853w\" sizes=\"auto, (max-width: 1162px) 100vw, 1162px\" \/><\/span><\/a><\/h1>\n<h1><\/h1>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #333333;\">Get Short-term Rental Market Working for You<\/span><\/h1>\n<h6 style=\"text-align: left;\"><span style=\"color: #000000;\">In the<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/what-we-can-do-for-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">previous article<\/a><\/span><span style=\"color: #000000;\">, we saw how an \u201call-in-one\u201d notion can help your guests make their booking journeys faster, better, and easier. We explained how seeing your rental as a product with a life cycle might help find those facets that were otherwise not so obvious. Together with two others: ability to oversee changes, and to cope with them, it formed the three key concepts of survival in the modern world of the rental industry. Today we introduce the fourth key feature &#8211; digitisation, allowing your business to stand firmly on all fours.<\/span><\/h6>\n<p><a id=\"allinone\"><\/a><span style=\"color: #000000;\">The fourth key concept of survival is realisation that your listing is not a single entity on its own, but an extension of a digital booking platform. The life cycle of the booking platform, its ups and downs, might affect the \u201cbookability\u201d of your listing. Thus, among others, you should think about the placing of your listings on those platforms with predicted growth and avoiding those in the stagnation phase. This also implies keeping an eye on newcomers and the new ideas they attempt to implement.<\/span><\/p>\n<p><span style=\"color: #000000;\">You have probably been running your rental business for many years with the same providers with some predictable outcomes, but do not get too comfortable. Change is already here: the all-in-one notion assuming that your guests will dramatically move to book everything on one platform is already here. Slowly but surely it is taking its place in their mind; if you are not thinking about putting your listings on one of those platforms, be sure your competitors will.<\/span><\/p>\n<p><span style=\"color: #000000;\">The true genius of the all-in-one thinking is that not only is there no longer a need for other platforms, it also removes the need for <span style=\"color: #ff0000;\">Meta Search Engines<\/span> as well. At least this is the true when<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\" target=\"_blank\" rel=\"noopener noreferrer\">The Golden Moon<\/a><\/span> <span style=\"color: #000000;\">is concerned. Its<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/be-the-first-to-grab-the-benefits-of-newly-aroused-market\/\" target=\"_blank\" rel=\"noopener noreferrer\">0% Service Fee<\/a><\/span><span style=\"color: #000000;\"><span style=\"color: #ff6600;\">*<\/span> feature for listings allows hosts to keep their best prices on one site, use the extra profit for more competitive price formation, and, in fact, to sell the rooms in the same way as through their own websites.<\/span><\/p>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/blog\/thegm-super-offer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1806\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-300x65.jpg\" alt=\"\" width=\"1149\" height=\"249\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-300x65.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-600x129.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-768x166.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1.jpg 853w\" sizes=\"auto, (max-width: 1149px) 100vw, 1149px\" \/><\/span><\/a><\/p>\n<p><span style=\"color: #000000;\">In the light, TheGM\u2019s \u2018all-in-one\u2019 thinking might start looking as a truly beautiful concept but let see how exactly it can complement your business and the best takes from it. In the next article we will learn TheGM\u2019s key benefits for hosts and hotels, including the \u201c5-star service\u201d feature.<\/span><\/p>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1967\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-300x32.jpg\" alt=\"\" width=\"1144\" height=\"122\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-300x32.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-600x65.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-768x83.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss.jpg 853w\" sizes=\"auto, (max-width: 1144px) 100vw, 1144px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #999999;\">Mega tags:\u00a0<\/span><\/p>\n<p><span style=\"color: #999999;\">#9flats, #agoda, #amsterdamidaparthotel #aparthotel #airbnb, #alterkeys, #aluguest, #amadeus, #atraveo, #axisrooms, #B&amp;B #beds24_com, #bookabach, #bookertools, #booking_com, #cabins #cabinsforyou #casmundo, #cleartrip, #cloudbeds, #craigslist, #ctrip, #despegar.com #e-domizil, #easybook, #eviivo, #exclusiveresorts, #expedia, #flipkey, #getyourguide #gorving #gowithoh #guesthouse #halldis, #holidaylettings, #homeandaway, #homeaway #homeawayfromhome #homestay_com #hometogo, #hostelworld, #hotelrunner, #hotelscombined, #hostelworld, #hoteltonight, #hotels_com #housesitting, #housetrip, #interhome, #kayak, #kid&amp;coe, #krossbooking, #lacomunity, #laterooms, #lastminute_com #lechalets #lustminute_de #liverez, #luxuryrentals, #luxuryresorts, #makemytrip, #misterbnb, #musement, #myvr, #niumba, #oasiscollections, #octorate, #onefinestay, #only-apartments, #outdoorsy, #orbitz, #ownersdirect, #priceline, #rentalspot, #rentalia #rentalsunited, #resonline, #roomorama #rvcamping #rvshare, #sabeeapp, #servicedapartment #skyscanner, #stayz, #streamline, #thechalets #thegoldenmoon_com #toprural #travelmob, #traveloka, #tripadvisor, #tripping, #travelonline #travelocity #travelzoo #vacasa, #viator, #villas_com, #villasdirect, #vrbo, #waytostay, #wimdu, #windowsofitaly, #wubook, #yatra, #yurts, #bookingpal, #futurestay, #nextpax, #redawning, #rentalsunited #rentmyvacationhome #vacationhomerentals<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have probably been running your rental business for many years with the same providers with some predictable outcomes, but do not get too comfortable. Change is already here: the all-in-one notion assuming that your guests will dramatically move to book everything on one platform is already here. Slowly but surely it is taking its place in their mind; if you are not thinking about putting your listings on one of those platforms, be sure your competitors will.<\/p>\n","protected":false},"author":3,"featured_media":1708,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[134],"class_list":["post-1693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yourpersonalwonderland","tag-thegoldenmoon-thegm-generationgm-fourthelementofsurvival"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>INSIDE THE GOLDEN MOON: update - The Golden Moon Blog<\/title>\n<meta name=\"description\" content=\"The fourth key concept of survival is realisation that your listing is not a single entity on it own, but an extension of a digital booking platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/inside-the-golden-moon-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Short-term Rentals: Anatomy of Survival\" \/>\n<meta property=\"og:description\" content=\"Get short-term rental market working for you\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thegoldenmoon.com\/blog\/inside-the-golden-moon-update\/\" \/>\n<meta property=\"og:site_name\" content=\"The Golden Moon Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/thegoldenmoonplus\/?ref=bookmarks\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-13T10:29:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-03T08:38:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-copy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ThegoldenmoonC\" \/>\n<meta name=\"twitter:site\" content=\"@ThegoldenmoonC\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ruslans Kovalovs\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.thegoldenmoon.com\/blog\/#organization\",\"name\":\"thegoldnemoon.com\",\"url\":\"https:\/\/www.thegoldenmoon.com\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/thegoldenmoonplus\/?ref=bookmarks\",\"https:\/\/www.instagram.com\/_the_golden_moon_\/\",\"https:\/\/www.linkedin.com\/company\/the-golden-moon\/\",\"https:\/\/www.youtube.com\/channel\/UCkDCzLiNMSXL6H4Fh_kbPEQ?view_as=subscriber\",\"https:\/\/www.pinterest.co.uk\/thegoldenmoon\/\",\"https:\/\/twitter.com\/ThegoldenmoonC\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thegoldenmoon.com\/blog\/#logo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/10\/the-golden-moon.png\",\"contentUrl\":\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/10\/the-golden-moon.png\",\"width\":500,\"height\":500,\"caption\":\"thegoldnemoon.com\"},\"image\":{\"@id\":\"https:\/\/www.thegoldenmoon.com\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.thegoldenmoon.com\/blog\/#website\",\"url\":\"https:\/\/www.thegoldenmoon.com\/blog\/\",\"name\":\"The Golden Moon Blog\",\"description\":\"Your Personal Wonderland\",\"publisher\":{\"@id\":\"https:\/\/www.thegoldenmoon.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.thegoldenmoon.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.thegoldenmoon.com\/blog\/inside-the-golden-moon-update\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-copy.jpg\",\"contentUrl\":\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-copy.jpg\",\"width\":1200,\"height\":627},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.thegoldenmoon.com\/blog\/inside-the-golden-moon-update\/#webpage\",\"url\":\"https:\/\/www.thegoldenmoon.com\/blog\/inside-the-golden-moon-update\/\",\"name\":\"INSIDE THE GOLDEN MOON: update - 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