{"id":1492,"date":"2019-05-21T11:06:43","date_gmt":"2019-05-21T11:06:43","guid":{"rendered":"https:\/\/www.thegoldenmoon.com\/blog\/?p=1492"},"modified":"2019-10-29T14:51:05","modified_gmt":"2019-10-29T14:51:05","slug":"struggling-for-a-slice-of-cake","status":"publish","type":"post","link":"https:\/\/www.thegoldenmoon.com\/blog\/struggling-for-a-slice-of-cake\/","title":{"rendered":"Struggling for a slice of cake"},"content":{"rendered":"<blockquote><p><span style=\"color: #808080;\"><em>&#8220;&#8230; By creating the best possible environment for hosts to flourish we allow them to concentrate on serving the end consumer to the best of their ability. Come, bring your best offer, and let the guests decide what they want to book&#8230; &#8220;.<\/em><\/span><\/p>\n<p style=\"text-align: right;\"><span style=\"color: #808080;\"><em>Ruslans Kovalovs, Managing Director @thegoldenmoon.com<\/em><\/span><\/p>\n<\/blockquote>\n<p><span style=\"color: #333333;\">If you are reading this, there is a good chance these statements are familiar: \u201cThere are a lot of hotels that aren\u2019t right for Airbnb, and probably <em><a style=\"color: #333333;\" href=\"https:\/\/community.withairbnb.com\/t5\/Community-Center\/ct-p\/community-center\" target=\"_blank\" rel=\"noopener noreferrer\">never will be<\/a><\/em>.\u201d \u201cFocusing on just boutique and bed and breakfasts ensures that the company [Airbnb] stays true to its vision\u201d. On the other hand: \u201cBoutique hotels beware: the hotel industry gets a <em><a style=\"color: #333333;\" href=\"https:\/\/medium.com\/the-suite-life\/how-the-new-airbnb-offerings-impact-the-hotel-industry-2add71d8555d\" target=\"_blank\" rel=\"noopener noreferrer\">new frenemy<\/a><\/em> [meaning Airbnb]\u201d. \u201cThe hotel industry takes Airbnb as a threat and is prepared to <em><a style=\"color: #333333;\" href=\"https:\/\/www.nytimes.com\/2017\/04\/16\/technology\/inside-the-hotel-industrys-plan-to-combat-airbnb.html\" target=\"_blank\" rel=\"noopener noreferrer\">take action against it<\/a><\/em>\u201d.\u00a0 Fairly bold statements, making it clear that for some reason, there is a massive effort to keep hotels and local hosts disconnected.<\/span><\/p>\n<h3><span style=\"color: #333333;\">Struggling for a slice of cake<\/span><\/h3>\n<p><span style=\"color: #333333;\">Commercial wars are designed to protect a business\u2019 market share and prevent competitors from acquiring some of it. They protect interests, create boundaries, and aim to bring more control and power over a market share. This is what they are designed to do. It\u2019s nothing personal, but why should a business\u2019 or market\u2019s wars, vision or ambitions prevent <em>your<\/em> business from developing?<\/span><\/p>\n<h3><span style=\"color: #333333;\">It is time to move on<\/span><\/h3>\n<p><span style=\"color: #808080;\"><span style=\"color: #333333;\">Regardless of what epithets are used to describe<\/span> <em><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.airbnb.co.uk\">Airbnb<\/a><\/span><\/em><span style=\"color: #333333;\">, it is a great business that provides many <\/span>an<span style=\"color: #333333;\"> opportunity to travel more, a chance for others to become entrepreneurs, own a little business, and one which has brought a sense of adventure and hope for a future. In a sense, it has brought more justice into society by spreading profits between the rich and not so rich more equally. Apparently, not everybody likes this. Nevertheless, the travel industry must now deal with the reality that Airbnb is here to stay. So, it is time to adapt to the new reality.<\/span><\/span><\/p>\n<h3><span style=\"color: #333333;\">Benefits of misfortune<\/span><\/h3>\n<p><span style=\"color: #808080;\"><span style=\"color: #333333;\">Do not let your business become a hostage to someone\u2019s war or vision. It is undeniable that local hosts benefit from a wider audience of hotels guests when provided with the opportunity.\u00a0 Hotels will also benefit in that they can reach a previously unreachable market of local hosts\u2019 guests by advertising along with their listing. In fact, some already do so. Now, with<\/span> <em><span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\">Thegoldenmoon.com<\/a><\/span><\/em><span style=\"color: #333333;\">, both markets can do so openly without accusing each other of \u201coverstretching their roots\u201d, being \u201cmisguiding\u201d or hurting feelings. TheGM permits hotels, local hosts and all other property owners showcase on one platform. That\u2019s the beauty of it.<\/span><\/span><\/p>\n<h3><span style=\"color: #333333;\">While some create boundaries- others remove them<\/span><\/h3>\n<p><span style=\"color: #808080;\"><span style=\"color: #333333;\">There are 80 categories of properties in the list making TheGM the largest provider of accommodation categories under one brand name. \u201c<em>In fact, we include them all. By creating the best possible environment for hosts to flourish we allow them to concentrate on serving the end consumer to the best of their ability. Come, bring your best offer, and let the guests decide what they want to book<\/em>\u201d, says<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.linkedin.com\/in\/ruslans-kovalovs-7683b3126\/\"><em>Ruslans Kovalovs<\/em><\/a><\/span><span style=\"color: #333333;\">, the Managing Director at TheGM. \u201c\u2026<em>At TheGM, local hosts are just another category of accommodation providers. Claiming they represent a threat for hotels is no different from stating that site caravans are deadly weapons of hotels\u2019 detractors. Do not allow your property or hotel to be limited by this short-sighted approach<\/em>&#8230;&#8221;.\u00a0<\/span><\/span><\/p>\n<blockquote><p><span style=\"color: #808080;\"><em>\u201c&#8230;Guests do not care about a business\u2019 vision and ambitions. With plenty of choices, demanding everything right here and right now, this type of guests is already here. Does your business have an answer? I suspect nobody expects that guests will wait until the business has made the right decision&#8230;\u201d.<\/em> <\/span><\/p><\/blockquote>\n<h3><span style=\"color: #333333;\">Right here right now<\/span><\/h3>\n<p><span style=\"color: #333333;\">Do not forget that guests are the most important variable to your business. Without them, you wouldn\u2019t have a business. They are not prepared to tolerate limitations. Guests do not care about a business\u2019 vision and ambitions. He continues: \u201c<em>With plenty of choices, demanding everything right here and right now, this type of guests is already here. Does your business have an answer? I suspect nobody expects that guests will wait until the business has made the right decision<\/em>\u201d. Thus, while the big boys fight for a slice of cake, make sure yours is on the right side. Apart from a business\u2019s reasons, vision or ambitions, there is nothing to prevent your AirB&amp;B, hotel, or any other type of property from advertising together.<\/span><\/p>\n<h3><span style=\"color: #333333;\">Thegoldenmoon\u2019s Super Offer<\/span><\/h3>\n<p><span style=\"color: #808080;\"><span style=\"color: #333333;\">The first few who recognise the opportunity that Thegoldenmoon.com presents will gain competitive advantage. TheGM has an attractive<\/span> <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/be-the-first-to-grab-the-benefits-of-newly-aroused-market\/\"><em>offer<\/em><\/a><\/span> <span style=\"color: #333333;\">for the early adopters: the first registered listings will pay nothing for using the platform for 5 years. It might well address another problem with paying enormous fees to current well-known booking platforms. So, make sure you are among those grabbing the best seats.<\/span><\/span><\/p>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/blog\/thegm-super-offer\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1806\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-300x65.jpg\" alt=\"\" width=\"1002\" height=\"217\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-300x65.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-600x129.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-768x166.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1.jpg 853w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1873\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg\" alt=\"\" width=\"1000\" height=\"210\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-600x127.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-768x162.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf.jpg 853w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/span><\/a><\/p>\n<hr \/>\n<p><span style=\"color: #ff6600;\"><em><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Subscribe<\/a><\/em> <\/span>t<span style=\"color: #333333;\">o receive further free articles on hospitality industry trends, their effects on the hospitality business, and ways of c<\/span>oping. <span style=\"color: #ff6600;\"><em>Share<\/em><\/span> your thoughts with us and your colleagues to see what they think. Whether they prove to be right or not \u2013 you will always know where to come back.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">#newhosting #newhoteling #gmsuperoffer<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;&#8230; By creating the best possible environment for hosts to flourish we allow them to concentrate on serving the end consumer to the best of their ability. Come, bring your best offer, and let the guests decide what they want to book&#8230; &#8220;. Ruslans Kovalovs, Managing Director @thegoldenmoon.com If you are reading this, there is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[56,84,85,82,89,91,90,67,87,130,108,103,105,97,110,98,99,107,100,112,104,114,81,129,94,128,109,88,51,92,93,96],"class_list":["post-1492","post","type-post","status-publish","format-standard","hentry","category-worldoftravel","tag-airbbs-benefits-features","tag-airbnb","tag-airbnbeurope","tag-airbnbhost","tag-airbnbhosting","tag-airbnbhosttips","tag-airbnblisting","tag-extended-free-of-charge-period","tag-getairbnbbookings","tag-gmsuperoffer","tag-hospitality-industry","tag-hospitality-management","tag-hotel-industry","tag-hotel-management","tag-hotel-manager","tag-hotel-marketing","tag-hotel-revenue","tag-hotel-technology","tag-hotel-trends","tag-hoteleria","tag-hoteliers","tag-hotellerie","tag-localhost","tag-new-hoteling","tag-newhosting","tag-newhoteling","tag-ota","tag-rentonairbnb","tag-the-golden-moon","tag-thegoldenmoon","tag-thegoldenmoon-com","tag-yield-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Struggling for a slice of cake - The Golden Moon Blog<\/title>\n<meta name=\"description\" content=\"At Thegoldenmoon.com, local hosts are just another category of accommodation providers. 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