{"id":1407,"date":"2019-05-10T14:52:17","date_gmt":"2019-05-10T14:52:17","guid":{"rendered":"https:\/\/www.thegoldenmoon.com\/blog\/?p=1407"},"modified":"2020-06-18T19:10:55","modified_gmt":"2020-06-18T19:10:55","slug":"join-the-hotel-airbbs-r-evolution","status":"publish","type":"post","link":"https:\/\/www.thegoldenmoon.com\/blog\/join-the-hotel-airbbs-r-evolution\/","title":{"rendered":"Join the Hotel-AirB&B\u2019s R-evolution"},"content":{"rendered":"

If you are reading this, there is a good chance you will be familiar with this kind of statement: \u201c<\/span>There are a lot of hotels that aren\u2019t right for Airbnb, and<\/span> probably never will be<\/a><\/span>.<\/span><\/em>\u201d \u201cFocusing on just boutique hotels and bed and breakfasts ensures that the company<\/em>\u201d \u2013 meaning Airbnb of course \u2013 \u201cstays true to its vision<\/em>.\u201d<\/span><\/span><\/p>\n

But on the other hand, this too will ring a bell: \u201c<\/span>Boutique hotels beware: the hotel industry<\/span> gets a new frenemy<\/a><\/span><\/em>.\u201d That\u2019s Airbnb if you hadn\u2019t already worked that out. \u201cThe hotel industry is taking Airbnb as a threat and is prepared to take action against it<\/a>.<\/em>\u201d These are bold statements indeed. You\u2019re left under no illusion that, for whatever the reason, hotels and local hosts are to be kept separate at all costs.<\/span><\/span><\/p>\n

The struggle for a slice of the cake<\/span><\/h3>\n

<\/a>Such commercial posturing is all too common. In the business world, spats are often good natured and humorous, as in the friendly rivalry seen in the ad campaigns of Mercedes and BMW or between Starbucks and McDonalds. But sometimes things escalate, companies desperate to protect market shares and prevent newcomers from muscling in. Protected interests create boundaries, bring back control and assert power over a market. That\u2019s what they\u2019re supposed to do. But why should someone else\u2019s ambition get in the way of the success of your\u00a0<\/u>business?<\/span><\/p>\n

It\u2019s time to move on<\/span><\/h3>\n

However you view<\/span> Airbnb<\/a>,<\/span><\/span><\/em> it\u2019s a great business. It\u2019s given many people the opportunity to travel more. It\u2019s given others the chance to become entrepreneurs and run their own business. In a way, it\u2019s brought a sense of adventure back to the lettings business and redistributed profits so that the underdog gets a leg up. Airbnb is here to stay. Like it or not, you\u2019re just going to have to deal with it.<\/span><\/span><\/p>\n

The benefits of misfortune<\/span><\/h3>\n

But just because Airbnb is doing well, you shouldn\u2019t allow your own business to become a casualty of someone else\u2019s war. You can\u2019t deny that local hosts would benefit from a wider audience if they were able to gain access to a steady stream of potential hotel guests. Likewise, hotels will be able to reach the previously inaccessible market of local hosts\u2019 custom if they can advertise alongside such providers. In fact, some are already doing just that. Now, with the emergence of<\/span> Thegoldenmoon.com<\/a><\/em><\/span>, both can do so openly without being accused of losing sight of their roots or trying to poach someone else\u2019s customers. Remember, The Golden Moon settings allow hotels, local hosts and all other property owners to showcase their properties on one platform. That\u2019s the beauty of it.<\/span><\/span><\/p>\n

While some create boundaries, others remove them<\/span><\/h3>\n

With eighty property categories within their listings, Thegoldenmoon.com is the largest provider of accommodation categories under one brand name. Managing director<\/span> Ruslans Kovalovs<\/a><\/span><\/em> confirms: \u201cIn fact, we include all of them. By creating the best possible environment for hosts to flourish we allow them to concentrate on what\u2019s important \u2013 serving the end consumer. Come, bring your best offer, and let your guests decide what they want to book<\/em>.\u201d He continues: \u201c<\/span><\/span>A<\/span>t Thegoldenmoon.com, local hosts are just another category of accommodation provider. Claiming that local hosts present a threat to hotels is about as ridiculous as arguing that caravans rented through the site detract from luxury hotel custom. Do not allow your property or hotel\u2019s potential to be limited by this short-sightedness<\/span><\/em>.\u201d<\/span><\/span><\/p>\n

Right here, right now<\/span><\/h3>\n

It\u2019s important not to forget potential guests don\u2019t take sides. They care little about the vision or ambitions of a hotel or local host, and simply want to find the accommodation that\u2019s right for them. Ruslans continues: \u201cWith plenty of <\/em>choice<\/em>, the type of guest that demands everything right here, right now is already here. Is your business responding to that? I suspect no one in this market expects guests to wait until you make the right decision.<\/em>\u201d<\/span><\/span><\/p>\n

While the big boys fight for their slice of the cake, don\u2019t forget to align yourself so that you get your piece too. There is no good reason why AirB&Bs, hotels, or any other type of property for that matter, shouldn\u2019t be advertising together.<\/span><\/p>\n

Take advantage of Thegoldnemoon\u2019s Super Offer<\/span><\/h3>\n

Those who are first to recognise an opportunity benefit from a competitive advantage, at least in the short term. The Golden Moon has a very attractive<\/span> offer<\/a><\/em><\/span> for such trailblazers: if you\u2019re one of the first to register on its platform, you\u2019ll pay nothing to use it for five years. Think of the savings you\u2019ll make on the fees you\u2019re paying on existing booking platforms. Will you be one of the lucky ones who grabbed the best seats in the house?<\/span><\/span><\/p>\n

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Subscribe<\/span><\/a><\/span><\/em> to receive further free articles on hospitality industry trends, their effects on the hospitality business, and ways of coping.<\/span> Share<\/em><\/span> your thoughts with us and your colleagues to see what they think. Whether they prove to be right or not – you will always know where to come back.<\/span><\/p>\n

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With eighty property categories within their listings, Thegoldenmoon.com is the largest provider of accommodation categories under one brand name. Managing director Ruslans Kovalovs confirms: \u201cIn fact, we include all of them. By creating the best possible environment for hosts to flourish we allow them to concentrate on what\u2019s important \u2013 serving the end consumer. Come, bring your best offer, and let your guests decide what they want to book.\u201d He continues: \u201cAt Thegoldenmoon.com, local hosts are just another category of accommodation provider. Claiming that local hosts present a threat to hotels is about as ridiculous as arguing that caravans rented through the site detract from luxury hotel custom. Do not allow your property or hotel\u2019s potential to be limited by this short-sightedness.\u201d<\/p>\n","protected":false},"author":3,"featured_media":1411,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[117,119,118,120,121,108,103,113,105,97,110,98,99,107,100,112,116,104,114,122,123,109,124,95,125,92,126,96],"class_list":["post-1407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worldoftravel","tag-airbnb-host","tag-airbnb-host-tips","tag-airbnb-hosting","tag-airbnb-listing","tag-get-airbnb-bookings","tag-hospitality-industry","tag-hospitality-management","tag-hosteleria","tag-hotel-industry","tag-hotel-management","tag-hotel-manager","tag-hotel-marketing","tag-hotel-revenue","tag-hotel-technology","tag-hotel-trends","tag-hoteleria","tag-hotelier","tag-hoteliers","tag-hotellerie","tag-local-host","tag-new-hosting","tag-ota","tag-rent-on-airbnb","tag-revenue-management","tag-super-host","tag-thegoldenmoon","tag-thegoldnemoon-com","tag-yield-management"],"yoast_head":"\nJoin the Hotel-AirB&B\u2019s R-evolution - 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