{"id":1390,"date":"2019-04-24T14:40:23","date_gmt":"2019-04-24T14:40:23","guid":{"rendered":"https:\/\/www.thegoldenmoon.com\/blog\/?p=1390"},"modified":"2020-05-22T12:44:03","modified_gmt":"2020-05-22T12:44:03","slug":"overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business","status":"publish","type":"post","link":"https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/","title":{"rendered":"Overcome the cannibalising effect of the sharing economy on hotel business"},"content":{"rendered":"<p><span style=\"color: #4f5b66;\">The most dramatic effect of the sharing economy on the hospitality industry is the cannibalising effect on a hotel\u2019s business. Attempting to eradicate the problem by competing on price is not a solution. Introducing local experiences, contributing to negative PR, or remaining in denial won\u2019t help. People will continue to buy a cheaper substitute for hotel rooms.<\/span><\/p>\n<h3 style=\"text-align: right;\"><span style=\"color: #a01a1b;\">Competing with AirBnBs directly &#8211; now you can do it\u00a0<\/span><\/h3>\n<p><span style=\"color: #a01a1b;\"><span style=\"color: #4f5b66;\">There is only one way you can compete and that\u2019s putting your ads right among the ads of your competitors. Now you can do it on TheGM, <\/span><a style=\"color: #a01a1b;\" href=\"https:\/\/www.thegoldenmoon.com\">thegoldenmoon.com<\/a>.<\/span> <span style=\"color: #333333;\"><span style=\"color: #4f5b66;\">Simply register your rooms on our platform and when a guest searches for accommodation, your listing will appear in the search results among similarly priced properties of other local hosts. Mention the features your <a style=\"color: #4f5b66;\" href=\"#secondchance\">competitor<\/a> cannot offer:<\/span><\/span><br \/>\n<a id=\"secondchance\" style=\"color: #4f5b66;\"><\/a><\/p>\n<ul>\n<li><span style=\"color: #4f5b66;\">stability based on decades of experience<\/span><\/li>\n<li><span style=\"color: #4f5b66;\">a predictable environment<\/span><\/li>\n<li><span style=\"color: #4f5b66;\">hotel facilities<\/span><\/li>\n<li><span style=\"color: #4f5b66;\">room service<\/span><\/li>\n<li><span style=\"color: #4f5b66;\">immediate booking<\/span><\/li>\n<li><span style=\"color: #4f5b66;\"><a style=\"color: #4f5b66;\" href=\"#seehowbetter\">the ability<\/a> to cancel a reservation before midday on arrival day<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #4f5b66;\">See how much brighter the outlook becomes?<\/span><\/p>\n<h3 style=\"text-align: right;\"><a id=\"seehowbetter\"><\/a><span style=\"color: #a01a1b;\">A second chance hotels cannot afford to miss<\/span><\/h3>\n<p><span style=\"color: #4f5b66;\">The ability to get a second chance at bookings is crucial after the first wave of euphoria about the availability of cheap rooms from local hosts has passed. Potential guests have had the opportunity to book and compare their experience with the more traditional hotel offering. The outcome might surprise you \u2013 there are plenty of guests out there that are ready to pay more for stability, predictability, and service rather than risk a ruined holiday. The size of that second wave might be as large as 20-30% of all guests that had previously booked with local hosts.<\/span><\/p>\n<p><span style=\"color: #4f5b66;\">Advertising hotel rooms alongside the rooms of your closest competitors creates a massive opportunity for a hotel to reach a new market segment which prior to that was hopelessly lost. This is a second chance that hotels cannot afford to miss. Adapt. Put aside plans to advertise by brand. Advertise in the same way as local hosts do: by room, by unit, by anything you like.\u00a0Make sure your hotel is ready for that second wave and that your ads appear in the right place at the right time.<\/span><\/p>\n<h3 style=\"text-align: right;\"><span style=\"color: #a01a1b;\">Be among the first to recognise this opportunity<\/span><\/h3>\n<p><span style=\"color: #4f5b66;\">This idea might be not a new one. However, TheGM itself is a<\/span> <span style=\"color: #a01a1b;\"><a style=\"color: #a01a1b;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/golden-features-benefits-why-hotels-should-choose-us\/\">new marketplace<\/a> <\/span><span style=\"color: #4f5b66;\">which allows a business to overcome the limitations of current booking platforms. These limitations stem from the long-lasting rivalry between hotels and local hosts. It will unavoidably boil down to the fact that local hosts and hotels will eventually advertise under one umbrella.<\/span><\/p>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/blog\/introducing-thegoldenmoon-com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #333333;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4510\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/sdhdfgh-300x150.jpg\" alt=\"\" width=\"992\" height=\"496\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/sdhdfgh-300x150.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/sdhdfgh-768x384.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/sdhdfgh.jpg 1024w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/span><\/a><\/p>\n<p><span style=\"color: #4f5b66;\">\u201cThere is no internal contradiction between the two. Local hosts are just another category of holiday accommodation providers. The current inability to advertise together is due to artificial boundaries created by current market players to secure their market share,\u201d said<\/span> <span style=\"color: #a01a1b;\"><a style=\"color: #a01a1b;\" href=\"https:\/\/www.linkedin.com\/in\/ruslans-kovalovs-7683b3126?trk=people-guest_profile-result-card_result-card_full-click\">R. Kovalovs<\/a><\/span><span style=\"color: #333333;\"><span style=\"color: #a01a1b;\">,<\/span> <span style=\"color: #4f5b66;\">general director of TheGM. \u201cTheGM has removed those boundaries, and those who explore the opportunity first will gain a larger temporary advantage than those who recognise it later. So, the timer for your hotel is ticking.\u201d<\/span><\/span><\/p>\n<h3 style=\"text-align: right;\"><span style=\"color: #a01a1b;\">Stay on top<\/span><\/h3>\n<p><span style=\"color: #4f5b66;\">In the view of many experts, this trend is part of a wider revolution in the hospitality market. It\u2019s never been more important to stay on top of current events. <\/span><span style=\"color: #a01a1b;\"><a style=\"color: #a01a1b;\" href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\">Subscribe<\/a><\/span> <span style=\"color: #4f5b66;\">to receive further free articles on hospitality industry trends, their effects on the hospitality business, and ways of coping. Share your thoughts with us and your colleagues to see what they think. Whether they prove to be right or not &#8211; you will always know where to come back.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1873\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg\" alt=\"\" width=\"986\" height=\"207\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-600x127.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-768x162.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf.jpg 853w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is only one way you can compete and that\u2019s putting your ads right among the ads of your competitors. Now you can do it on TheGM, thegoldenmoon.com. Simply register your rooms on our platform and when a guest searches for accommodation, your listing will appear in the search results among similarly priced properties of other local hosts. Mention the features your competitor cannot offer&#8230;<\/p>\n","protected":false},"author":3,"featured_media":2820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[101,108,105,97],"class_list":["post-1390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-worldoftravel","tag-bookings","tag-hospitality-industry","tag-hotel-industry","tag-hotel-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overcome the cannibalising effect of the sharing economy on hotel business - The Golden Moon Blog<\/title>\n<meta name=\"description\" content=\"Advertising hotel rooms alongside the rooms of your closest competitors creates a massive opportunity for a hotel to reach a new market segment which prior to that was hopelessly lost. 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This is a second chance that hotels cannot afford to miss. Adapt. Put aside plans to advertise by brand. 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This is a second chance that hotels cannot afford to miss. Adapt. Put aside plans to advertise by brand. Advertise in the same way as local hosts do: by room, by unit, by anything you like.\u00a0Make sure your hotel is ready for that second wave and that your ads appear in the right place at the right time.","breadcrumb":{"@id":"https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.thegoldenmoon.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Overcome the cannibalising effect of the sharing economy on hotel business"}]},{"@type":"Article","@id":"https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/#article","isPartOf":{"@id":"https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/#webpage"},"author":{"@id":"https:\/\/www.thegoldenmoon.com\/blog\/#\/schema\/person\/8620bd542385e484b2d602d6931b4dd4"},"headline":"Overcome the cannibalising effect of the sharing economy on hotel business","datePublished":"2019-04-24T14:40:23+00:00","dateModified":"2020-05-22T12:44:03+00:00","mainEntityOfPage":{"@id":"https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/#webpage"},"wordCount":604,"commentCount":165,"publisher":{"@id":"https:\/\/www.thegoldenmoon.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/10\/shutterstock_448851367.jpg","keywords":["bookings","hospitality industry","hotel industry","hotel management"],"articleSection":["World of Travel"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.thegoldenmoon.com\/blog\/overcome-the-cannibalising-effect-of-the-sharing-economy-on-hotel-business\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.thegoldenmoon.com\/blog\/#\/schema\/person\/8620bd542385e484b2d602d6931b4dd4","name":"Ruslans Kovalovs","image":{"@type":"ImageObject","@id":"https:\/\/www.thegoldenmoon.com\/blog\/#personlogo","inLanguage":"en-GB","url":"https:\/\/secure.gravatar.com\/avatar\/aa70150183af2a5765962d7d001c0be5cf7fa04f7239168ffc0b6661cb6cea11?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/aa70150183af2a5765962d7d001c0be5cf7fa04f7239168ffc0b6661cb6cea11?s=96&d=mm&r=g","caption":"Ruslans Kovalovs"}}]}},"_links":{"self":[{"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/posts\/1390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/comments?post=1390"}],"version-history":[{"count":27,"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/posts\/1390\/revisions"}],"predecessor-version":[{"id":4791,"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/posts\/1390\/revisions\/4791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/media\/2820"}],"wp:attachment":[{"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/media?parent=1390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/categories?post=1390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thegoldenmoon.com\/blog\/wp-json\/wp\/v2\/tags?post=1390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}