{"id":912,"date":"2018-10-11T15:10:31","date_gmt":"2018-10-11T15:10:31","guid":{"rendered":"https:\/\/www.thegoldenmoon.com\/blog\/?page_id=912"},"modified":"2019-09-06T12:47:44","modified_gmt":"2019-09-06T12:47:44","slug":"hotels","status":"publish","type":"page","link":"https:\/\/www.thegoldenmoon.com\/blog\/hotels\/","title":{"rendered":"Hotels"},"content":{"rendered":"<h1><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1391\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/04\/tw-300x150.jpg\" alt=\"\" width=\"1168\" height=\"584\" \/><\/h1>\n<h1>Bring back your hotel\u2018s glory, and increase profits to your business<\/h1>\n<h2>Overcome the cannibalising effect of the sharing economy on hotel business\u00a0<strong><br \/>\n<\/strong><\/h2>\n<h4>The most dramatic effect of the sharing economy on the hospitality industry is the cannibalising effect on a hotel\u2019s business. Attempting to eradicate the problem by competing on price is not a solution. Introducing local experiences, contributing to negative PR, or remaining in denial won\u2019t help. <span style=\"color: #ff6600;\">People will continue to buy a cheaper substitute for hotel rooms, unless&#8230;\u00a0<\/span><\/h4>\n<h3><span style=\"color: #ff6600;\">Competing with AirB&amp;Bs directly &#8211; now you can do it!<\/span><\/h3>\n<h4>There is only one way you can compete and that\u2019s putting your ads right among the ads of your competitors. Now you can do it on TheGM, <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/golden-features-benefits-why-hotels-should-choose-us\/\" target=\"_blank\" rel=\"noopener\">thegoldenmoon.com<\/a><\/span>. Simply register your rooms on our platform and when a guest searches for accommodation, your listing will appear in the search results among similarly priced properties of other local hosts. Mention the features your competitor cannot offer:<\/h4>\n<ul>\n<li>\n<h4>stability based on decades of experience<\/h4>\n<\/li>\n<li>\n<h4>a predictable environment<\/h4>\n<\/li>\n<li>\n<h4>hotel facilities<\/h4>\n<\/li>\n<li>\n<h4>room service<\/h4>\n<\/li>\n<li>\n<h4>immediate booking<\/h4>\n<\/li>\n<li>\n<h4>the ability to cancel a reservation before midday on arrival day<\/h4>\n<\/li>\n<\/ul>\n<h4><span style=\"color: #ff6600;\">See how much brighter the outlook becomes?<\/span><\/h4>\n<h4><\/h4>\n<h4>The ability to get a second chance at bookings is crucial after the first wave of euphoria about the availability of cheap rooms from local hosts has passed. Potential guests have had the opportunity to book and compare their experience with the more traditional hotel offering. The outcome might surprise you \u2013 there are plenty of guests out there that are ready to pay more for stability, predictability, and service rather than risk a ruined holiday. The size of that second wave might be as large as 20-30% of all guests that had previously booked with local hosts.<\/h4>\n<h4>Advertising hotel rooms alongside the rooms of your closest competitors creates <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/clear-benefits-1-tangibles\/\" target=\"_blank\" rel=\"noopener\">a massive opportunity for a hotel<\/a><\/span> to reach a new market segment which prior to that was hopelessly lost. This is a second chance that hotels cannot afford to miss. Adapt. Put aside plans to advertise by brand. Advertise in the same way as local hosts do: by room, by unit, by anything you like.\u00a0Make sure your hotel is ready for that second wave and that your ads appear in the right place at the right time.<\/h4>\n<h3><a href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1873\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg\" alt=\"\" width=\"1167\" height=\"245\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-300x63.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-600x127.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf-768x162.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/07\/sf.jpg 853w\" sizes=\"auto, (max-width: 1167px) 100vw, 1167px\" \/><\/a><\/h3>\n<h3>Be among the first to recognise this opportunity<\/h3>\n<h4>This idea might be not a new one. However, TheGM itself is a new marketplace which allows a business <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/clear-benefits-2-intangibles\/\" target=\"_blank\" rel=\"noopener\">to overcome the limitations of current booking platforms<\/a><\/span>. These limitations stem from the long-lasting rivalry between hotels and local hosts. It will unavoidably boil down to the fact that local hosts and hotels will eventually advertise under one umbrella.<\/h4>\n<h4><span style=\"color: #000000;\">\u201cThere is no internal contradiction between the two. Local hosts are just another category of holiday accommodation providers. The current inability to advertise together is due to artificial boundaries created by current market players to secure their market share,\u201d said R. Kova<\/span>lovs, general director of TheGM. <span style=\"color: #000000;\">\u201cTheGM has removed those boundaries, and those who <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/golden-features-benefits-why-hotels-should-choose-us\/\" target=\"_blank\" rel=\"noopener\">explore the opportunity<\/a><\/span> first will gain a larger temporary advantage than those who recognise it later. So, the timer for your hotel is ticking.\u201d<\/span><\/h4>\n<h3>Stay on top<\/h3>\n<h4>In the view of many experts, this trend is part of a wider revolution in the hospitality market. It\u2019s never been more important to stay on top of current events. <span style=\"color: #ff6600;\"><a style=\"color: #ff6600;\" href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener\">Subscribe<\/a> <\/span>to receive further free articles on hospitality industry trends, their effects on the hospitality business, and ways of coping. Share your thoughts with us and your colleagues to see what they think. Whether they prove to be right or not &#8211; you will always know where to come back.<\/h4>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/goto\/register\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1967\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-300x32.jpg\" alt=\"\" width=\"1163\" height=\"124\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-300x32.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-600x65.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss-768x83.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2018\/12\/ss.jpg 853w\" sizes=\"auto, (max-width: 1163px) 100vw, 1163px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.thegoldenmoon.com\/blog\/thegm-super-offer\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1806\" src=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-300x65.jpg\" alt=\"\" width=\"1163\" height=\"252\" srcset=\"https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-300x65.jpg 300w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-600x129.jpg 600w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1-768x166.jpg 768w, https:\/\/www.thegoldenmoon.com\/blog\/wp-content\/uploads\/2019\/08\/Untitled-design-5-1.jpg 853w\" sizes=\"auto, (max-width: 1163px) 100vw, 1163px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bring back your hotel\u2018s glory, and increase profits to your business Overcome the cannibalising effect of the sharing economy on hotel business\u00a0 The most dramatic effect of the sharing economy on the hospitality industry is the cannibalising effect on a hotel\u2019s business. Attempting to eradicate the problem by competing on price is not a solution. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-912","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hotels - The Golden Moon Blog<\/title>\n<meta name=\"description\" content=\"Advertising hotel rooms alongside the rooms of your closest competitors creates a massive opportunity for a hotel to reach a new market segment which prior to that was hopelessly lost.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thegoldenmoon.com\/blog\/hotels\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hotels - 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